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1. PR Roles and Responsibilities. 2. PR's Origins and Evolution. 3. Research: Planning, Processes and Techniques. 4. Publics and Public Opinion. 5. Theoretical Underpinnings for PR. 6. PR Ethics and Responsibilities. 7. PR and the Law. 8. Strategic Management in PR Practice. 9. Communication Channels and Media. 10. Tactics and Techniques: Details That Make PR Strategy Work. 11. Campaigns. 12. Crisis and Credibility.
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Add Cengage Advantage Books: This is PR: The Realities of Public Relations, Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as, Cengage Advantage Books: This is PR: The Realities of Public Relations to the inventory that you are selling on WonderClubX
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Add Cengage Advantage Books: This is PR: The Realities of Public Relations, Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as, Cengage Advantage Books: This is PR: The Realities of Public Relations to your collection on WonderClub |