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List of Figures ix
Foreword: Th e Next “Greatest Generation” xi
Jean Case, CEO, Case Foundation
Preface xv
Acknowledgments xix
About the Authors xxi
O N E The Importance of the Next Generation and Why They Matter to You 1
TWO Developing Your Millennial Engagement Strategy 19
THREE Generation Connected 41
FOUR A Call to Action 67
F I V E Peer Influence 93
S I X The Millennial Donor 115
SEVEN Millennials in the Workplace 139
EIGHT Millennials as Nonprofi t Leaders 165
Conclusion 191
Notes 195
Index 199
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