Case Studies in Merchandising Apparel and Soft Goods Book

Case Studies in Merchandising Apparel and Soft Goods, This book asks readers to act as business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for , Case Studies in Merchandising Apparel and Soft Goods

4.5 out of 5 stars based on 2 reviews

Case Studies in Merchandising Apparel and Soft Goods
Written by author Michele Granger
Published by Fairchild Books, 1996/01/01
This book asks readers to act as business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for

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Book Categories

Authors

Preface

Acknowledgments

Case Summaries 1

To the Instructor 10

To the Student 14

Case Study Analysis Form 24

Case Study Evaluation Form 28

Sample Case Study: The New Kid on the Block 30

Sample Case Study Analysis 33

Ch. 1 The Nature of the Organization 39

Ch. 2 The Customers 77

Ch. 3 The Company Mission 101

Ch. 4 The External Environment 121

Ch. 5 Product Identification 151

Ch. 6 The Product and the Customer 170

Ch. 7 Pricing 190

Ch. 8 Product Placement - Marketing Channels of Distribution 207

Ch. 9 Promotion 227

Ch. 10 Human Relations in the Workplace 253

Glossary 275

Reference Readings 295

Index of Cases 296

Title: Case Studies in Merchandising Apparel and Soft Goods

Manufacturer:

WonderClub

Item Number: 9781563670855

Number: 1

Product Description: Case Studies in Merchandising Apparel and Soft Goods

Universal Product Code (UPC): 9781563670855

WonderClub Stock Keeping Unit (WSKU): 9781563670855

Rating: 4.5/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/08/55/9781563670855.jpg

Category: Media >> Books >> Arts & Photography

Weight: 0.200 kg (0.44 lbs)

Width: 5.900 cm (2.32 inches)

Heigh : 8.900 cm (3.50 inches)

Depth: 0.600 cm (0.24 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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$99.99	Digital	Arrives between May 12 - Jun 11 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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Joyce Bowes

reviewed Case Studies in Merchandising Apparel and Soft Goods on October 15, 2017

Case Studies in Merchandising Apparel and Soft Goods

Excellent resource for compiling articles that are often difficult to find elsewhere.

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Case Studies in Merchandising Apparel and Soft Goods, This book asks readers to act as business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for , Case Studies in Merchandising Apparel and Soft Goods

Add Case Studies in Merchandising Apparel and Soft Goods, This book asks readers to act as business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for , Case Studies in Merchandising Apparel and Soft Goods to the inventory that you are selling on WonderClub

Add Case Studies in Merchandising Apparel and Soft Goods, This book asks readers to act as business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for , Case Studies in Merchandising Apparel and Soft Goods to your collection on WonderClub

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	Preface
	Acknowledgments
	Case Summaries	1
	To the Instructor	10
	To the Student	14
	Case Study Analysis Form	24
	Case Study Evaluation Form	28
	Sample Case Study: The New Kid on the Block	30
	Sample Case Study Analysis	33
Ch. 1	The Nature of the Organization	39
Ch. 2	The Customers	77
Ch. 3	The Company Mission	101
Ch. 4	The External Environment	121
Ch. 5	Product Identification	151
Ch. 6	The Product and the Customer	170
Ch. 7	Pricing	190
Ch. 8	Product Placement - Marketing Channels of Distribution	207
Ch. 9	Promotion	227
Ch. 10	Human Relations in the Workplace	253
	Glossary	275
	Reference Readings	295
	Index of Cases	296