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Series Foreword | ||
Introduction: The Importance of Candidate Images in Presidential Elections | ||
1 | Campaigns and Candidate Images in American Presidential Elections | 1 |
2 | Political Images and Voting Decisions | 19 |
3 | Creating the Eye of the Beholder: Candidate Images and Political Socialization | 37 |
4 | The Formation of Candidate Images During Presidential Campaigns | 51 |
5 | Interpersonal Communication and the Construction of Candidate Images | 65 |
6 | Changing Candidate Images: The Effects of Political Advertising | 83 |
7 | Televised Presidential Debates and Candidate Images | 99 |
8 | Meta-analysis of Candidate Images | 123 |
9 | Measuring Candidate Images with Semantic Differentials | 131 |
10 | Intensive Analysis and Candidate Images | 135 |
11 | A Rashomonian Approach to the Study of Image Construction | 145 |
12 | Linguistic Discourse Analysis of Candidate Image Formulation | 153 |
References | 163 | |
Index | 193 | |
About the Editor and Contributors | 199 |
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