Buying and Selling Multimedia Services Book

Acknowledgments; Introduction; Part One: What is Multimedia?; Pre-Launch Thoughts; Organizing for Product Launch; And, Finally, For the Jargon-Challenged; Pitfalls of RFP Production Requirements; Final Review; Who Will Receive Your RFP; Ground Rules for Submitting a Request for Proposal; Meeting the Developer-Vendors; Examples of Proposal Project Description; More on the Proposal Style and Implications; Evaluation of Proposals; Project Clutter; Managing a Multimedia Project; Part Two: A Guide to Digital Media; Digital Media Delivery Systems¦a Proliferation; What to Expect and Why We Did It That Way; Transportable Media: In the Beginning¦The Floppy and Why It Still Lives; Hard Drive¦Speed Champ and Getting Bigger Every Year; Laserdisc¦The Format That Refuses to Die; CD-Rom¦The Ubiquitous Media For All Permutations; CD-i¦Interactivity in a Box; CRV¦A Sony Recordable Solution for a Rushed Schedule; CD-R¦(Recordable) Golden Solution for a Short Stack; Photo-CD¦Digital Pix from Your Camera Store; DVD¦The Five Inch Digital Video Di$c; Chips Ahoy¦The Erasable/Programmable Read-Only Memory; Transportable Media on the Cusp¦A Digital Catch-All: Magneto-Optical Disk; Floptical Disk; PCMCIA¦Personal Computer Memory Card International Association¦or the ¦PC Card;¦ CD-E¦(Erase) Use Again and Again, But When?; Cartridge Drives; Wired Media: The Internet¦What's There, What's Not There and Why Not; Direct Internet Use¦Standing There With a Handful of Web; Managing the Web Spinning Process; Movin' On¦Crossing Between CD-ROM and the Internet; The Cable Modem¦Blow It Out Your Bag Pipe; Its a Wrap; Index