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Acknowledgments | ||
Introduction: The Sun Never Sets on the Web | ||
Ch. 1 | Discovering the Eighth Continent | 1 |
Ch. 2 | Great Expectations for Global Markets | 27 |
Ch. 3 | Navigating the Global Journey | 47 |
Ch. 4 | Deciding Which Markets Matter | 77 |
Ch. 5 | The Laws of the Eighth Continent | 108 |
Ch. 6 | Building the Foundation for New Online Markets | 129 |
Ch. 7 | Putting Your Value Proposition to Work on the Eighth Continent | 155 |
Ch. 8 | Organizing to Serve the Eighth Continent | 183 |
Ch. 9 | Outsourcing Work to Fellow Travelers | 208 |
Ch. 10 | Measuring the Return on Global Investment | 230 |
Web Site Addresses | 245 | |
Notes | 251 | |
Index | 261 |
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Business without borders, Features examples of global initiatives by well-known companies such as AOL, Bertelsmann, Coca-Cola, and United Airlines.
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Business without borders, Features examples of global initiatives by well-known companies such as AOL, Bertelsmann, Coca-Cola, and United Airlines.
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