|
|
Sold Out
Book Categories |
| List of Figures | ||
| List of Tables | ||
| List of Examples | ||
| Acknowledgements | ||
| Introduction | ||
| 1 | Competitiveness, Marketing and Business-to-Business Marketing | 1 |
| 2 | Business-to-Business Customers and Markets | 29 |
| Pt. I | Strategy Foundations | |
| 3 | Understanding Business-to-Business Purchasing | 61 |
| 4 | Information and Information Systems | 97 |
| 5 | Markets and Suppliers' Strategy | 129 |
| 6 | Segmentation and Marketing Strategy | 167 |
| Pt. II | Strategy Implementation | |
| 7 | Generic Business-to-Business Offer Design and Management | 199 |
| 8 | Market Access and Customer Management | 235 |
| 9 | Communication and Publicity/Advertising | 267 |
| 10 | Marketing and Technological Innovation | 291 |
| 11 | The Marketing of Services | 323 |
| 12 | Major Project Marketing | 343 |
| Pt. III | Strategy Design | |
| 13 | The Role and Organisation of Marketing | 359 |
| 14 | Customer Position, Market Position, Marketing Strategies and Planning | 381 |
| 15 | Issues and Specificities of International Marketing | 409 |
| Annex | The Internet and Marketing - Some Ideas | 441 |
| Index | 460 |
| Price | Condition | Delivery | Seller | Action |
| $114.45 | Digital |
| WonderClub |
Jose Sanchez
reviewed Business-to-business marketing on March 21, 2015
Business-to-business marketing
Reading for the 400th time. I needed the comfort, and the escape, and the world which has a lot of darkness so you can see the light better. God I miss Pratchett.
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
Business-to-business marketing
X
This Item is in Your Inventory
Business-to-business marketing
X
You must be logged in to review the productsX
X
X
Add Business-to-business marketing, This text is an adaptation of a successful French text which is now into its second edition. A major strength of this text is the European perspective it offers on managing business to business markets, as an alternative to the traditional American view. , Business-to-business marketing to the inventory that you are selling on WonderClubX
X
Add Business-to-business marketing, This text is an adaptation of a successful French text which is now into its second edition. A major strength of this text is the European perspective it offers on managing business to business markets, as an alternative to the traditional American view. , Business-to-business marketing to your collection on WonderClub |
