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The first complete book about business-to-business direct marketing completely updated and revised in October 1999. Over 500 pages, 10 chapters; Business-to-Business Direct Marketing; Direct Marketing Planning; Lead Generation Programs; Database; Promotion; Telemarketing; Telemarketing; Catalogs; Space Advertising; The Internet. The perfect book for the experienced business marketer as well as those just starting their first effort. This is the 3nd edition of the book.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Brent Tripet
reviewed Business-to-business market research on December 12, 2017
Business-to-business market research
Reading for the 400th time. I needed the comfort, and the escape, and the world which has a lot of darkness so you can see the light better. God I miss Pratchett.
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