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Specific examples and illustrative case studies show marketers how to enhance the business-to-business segment of direct marketing through the Internet and take full advantage of this new, more powerful form of interactive marketing. Included are strategies and tactics for enhancing lead generation, event marketing, fulfillment, order generation, and customer relationship programs.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Wally Majors
reviewed Business-to-business Internet marketing on May 17, 2014
Business-to-business Internet marketing
A good book about international marketing, which was easy to read and dealed with the hottest issues in marketing.
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