Business the Sony Way: Secrets of the World's Most Electronics Giant Book

Business the Sony Way: Secrets of the World's Most Electronics Giant, Sony is a global household name. Look around your house – you may have a Trinitron television, a VAIO computer, a PlayStation or a Walkman. Or maybe movie DVDs such as Men In Black and Stuart Little. Or music CDs by Billie Holiday, Michael Jackson or Macy, Business the Sony Way: Secrets of the World's Most Electronics Giant

3 out of 5 stars based on 2 reviews

Business the Sony Way: Secrets of the World's Most Electronics Giant
Written by author Shu Shin Luh
Published by Wiley, John & Sons, Incorporated, May 2003
Sony is a global household name. Look around your house – you may have a Trinitron television, a VAIO computer, a PlayStation or a Walkman. Or maybe movie DVDs such as Men In Black and Stuart Little. Or music CDs by Billie Holiday, Michael Jackson or Macy
Sony is a global household name. Look around your house – you may have a Trinitron television, a VAIO computer, a PlayStation or a Walkman. Or maybe movie DVDs such as Men In Black and Stuart Little. Or music CDs by Billie Holiday, Michael Jackson o

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Acknowledgments
Preface
1 Anchoring the Shop: Weaving the Familial Web 1
2 Moving Beyond the Home Front: Internationalization 35
3 Stay Ahead: Feeding the Innovative Engine 77
4 Picking a Fight: The Rise of Sony's Video-game Business 107
5 Connecting the Dots: Making Synergy Work 137
6 Quitters Never Win: Acquiring Columbia TriStar Pictures 165
7 Marketing 101: Brand It! 197
8 Pat Attention: It's All in the Details 219
9 "Co-opetition": Sleeping with the Enemy 239
10 Reinventing for a Networked Future 267
Index 285

Title: Business the Sony Way: Secrets of the World's Most Electronics Giant

Manufacturer:

Wiley

Item Number: 9780470820971

Publication Date: May 2003

Number: 1

Product Description: Full Name: Business the Sony Way: Secrets of the World's Most Electronics Giant; Short Name:Business the Sony Way

Universal Product Code (UPC): 9780470820971

WonderClub Stock Keeping Unit (WSKU): 9780470820971

Rating: 3/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/09/71/9780470820971.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 5.500 cm (2.17 inches)

Heigh : 8.400 cm (3.31 inches)

Depth: 0.900 cm (0.35 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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Business the Sony Way: Secrets of the World's Most Electronics Giant, Sony is a global household name. Look around your house – you may have a Trinitron television, a VAIO computer, a PlayStation or a Walkman. Or maybe movie DVDs such as Men In Black and Stuart Little. Or music CDs by Billie Holiday, Michael Jackson or Macy, Business the Sony Way: Secrets of the World's Most Electronics Giant

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Add Business the Sony Way: Secrets of the World's Most Electronics Giant, Sony is a global household name. Look around your house – you may have a Trinitron television, a VAIO computer, a PlayStation or a Walkman. Or maybe movie DVDs such as Men In Black and Stuart Little. Or music CDs by Billie Holiday, Michael Jackson or Macy, Business the Sony Way: Secrets of the World's Most Electronics Giant to your collection on WonderClub

Business the Sony Way: Secrets of the World's Most Electronics Giant Book

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	Acknowledgments
	Preface
1	Anchoring the Shop: Weaving the Familial Web	1
2	Moving Beyond the Home Front: Internationalization	35
3	Stay Ahead: Feeding the Innovative Engine	77
4	Picking a Fight: The Rise of Sony's Video-game Business	107
5	Connecting the Dots: Making Synergy Work	137
6	Quitters Never Win: Acquiring Columbia TriStar Pictures	165
7	Marketing 101: Brand It!	197
8	Pat Attention: It's All in the Details	219
9	"Co-opetition": Sleeping with the Enemy	239
10	Reinventing for a Networked Future	267
	Index	285