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| Foreword | ||
| Acknowledgments | ||
| Introduction: Taking Control of Your Brand's Destiny | 1 | |
| Pt. 1 | Making "Operationalizing the Brand" Your New Mantra | 11 |
| 1 | Understanding the Brand's Powerful New Role | 13 |
| 2 | Connecting Business Strategy to Brand Strategy | 29 |
| Pt. 2 | Controlling Your Touchpoints by Operationalizing Your Brand | 53 |
| 3 | Understanding and Prioritizing High-Impact Brand Touchpoints | 55 |
| 4 | The Pre-Purchase Experience: Making the Brand-Prospect Connection | 87 |
| 5 | The Purchase Experience: The First Step in Delivering on the Promise | 117 |
| 6 | The Post-Purchase Experience: Solidifying the Brand-Customer Relationship | 152 |
| Pt. 3 | Organizing Your Company Around the Brand | 191 |
| 7 | Developing a Brand Metrics System: Driving Brand Building by What You Measure | 193 |
| 8 | Building a Brand-Based Culture | 220 |
| 9 | Establishing a Brand-Based Organization: Focusing on the Structure and Roles to Support Brand-Driven Change | 246 |
| Notes and Sources | 273 | |
| The Authors | 277 | |
| Index | 279 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Thomas Connolly
reviewed Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth on November 17, 2010
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
A couple of chapters were chock-full of good, interesting information. Another few were dry as dirt and painful to get through. Overall, worth it.
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Add Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth, Scott Davis and Michael Dunn deliver a clear and realistic road map for developing a powerful brand-driven organization. A must-read for all executives wanting to infuse employees with a passion for building their brand and creating long-term sustainable, Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth to the inventory that you are selling on WonderClubX
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Add Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth, Scott Davis and Michael Dunn deliver a clear and realistic road map for developing a powerful brand-driven organization. A must-read for all executives wanting to infuse employees with a passion for building their brand and creating long-term sustainable, Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth to your collection on WonderClub |