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Book Categories |
List of Exhibits 9
Preface 13
Introduction 19
Part 1 Marketing and Religion in a Dynamic Environment 23
Chapter 1 The Intersection of Marketing and Religion 25
Chapter 2 The Heart of Twenty-first-Century Marketing 50
Chapter 2 Supplement: An Application of the Effective Marketing Process Model: Starting a Grief Ministry 72
Part 2 Adopt a Marketing Philosophy 77
Chapter 3 Serving People Effectively: The Responsive Congregation 79
Part 3 Develop an Understanding 100
Chapter 4 How to Understand: Marketing Research 102
Chapter 5 What to Understand: Factors Influencing Behavior 149
Part 4 Plan the Marketing Strategy 185
Chapter 6 Thinking Like a Marketing Strategist: Fundamental Marketing Concepts 187
Chapter 7 Market Segmentation, Targeting, and Positioning 249
Chapter 8 Strategic Marketing Planning 301
Part 5 Design and Implement the Marketing Tactics 340
Chapter 9 Product, Price, and Place Decisions 342
Chapter 10 Marketing Communication Decisions 394
Chapter 11 Fund-raising Decisions 470
Part 6 Connect With Exchange Partners 495
Chapter 12 Fellowship Marketing 497
Chapter 13 Evaluating Our Program 535
Resource Guide 548
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Add Building Strong Congregations, You probably have a fairly good idea of what it took to construct the building in which your congregation meets. First, there was a recognized need for a building, followed by a budget, blueprints, fund-raising, construction workers, and building material, Building Strong Congregations to your collection on WonderClub |