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Foreword: The Passion of the Individual vii
Preface ix
Introduction xiii
Chapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR 1
Chapter 2 BUSINESS FROM THE INSIDE OUT: Self-Discovery, Inspiration, Passion 21
Chapter 3 KEEPING YOUR BALANCE: Creating a Harmony between Work and Life 37
Chapter 4 CREATING A BUSINESS OFFERING: Developing Goods and Services 55
Chapter 5 CRAFTING A BRAND IN A COOKIE-CUTTER WORLD: Embracing Your Inefficiencies 73
Chapter 6 MARKETING ON A SMALL–BUSINESS BUDGET: Promoting Your Business with Little or No Money 89
Chapter 7 GOING SOCIAL 119
Chapter 8 PUBLICITY STUNTS (ARE POORLY NAMED) 125
Chapter 9 STALKING THE KILLER APP: Creating Innovation 153
Chapter 10 SELLING DISTINCTION, SPECIALIZATION, AND VARIETY 179
Chapter 11 CASH IS KING (WELL, SORT OF) 195
Chapter 12 LEADERSHIP: In Theory and in Practice 213
Chapter 13 EFFECTIVELY MANAGING COWORKERS 231
Chapter 14 WORKING TOWARD IRRELEVANCE 243
Chapter 15 HOME BREW RENDEZVOUS 257
Chapter 16 TO SMALL-BUSINESS SUCCESS 265
Index 271
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Add Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of D, Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery to the inventory that you are selling on WonderClubX
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Add Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of D, Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery to your collection on WonderClub |