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Preface
1. Targeting a New World
2. In Mass Marketing's Shadow
3. The Roots of Division
4. Mapping a Fractured Society
5. Signaling Divisions
6. Tailoring Differences
7. Planning a Fractured Future
8. Image Tribes
Notes
Index
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Breaking Up America: Advertisers and the New Media World, Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Tur, Breaking Up America: Advertisers and the New Media World to the inventory that you are selling on WonderClubX
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Add Breaking Up America: Advertisers and the New Media World, Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Tur, Breaking Up America: Advertisers and the New Media World to your collection on WonderClub |