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Book Categories |
| 1 | Three key elements for the journey to Brandscendence | 3 |
| 2 | Stage of Brandscendence | 13 |
| 3 | I can feel it : relevance and enduring brand values | 23 |
| 4 | Forever young : leveraging context | 37 |
| 5 | We trust each other : mutual benefit over time | 47 |
| 6 | In crisis, culture is destiny | 57 |
| 7 | Sensing relevance : the power of perception | 69 |
| 8 | Stating relevance : what's in a name? | 85 |
| 9 | Creating context and integrating experience | 97 |
| 10 | Brand holons | 109 |
| 11 | Take me away : travel and transportation | 121 |
| 12 | Fine wine to fast foods | 133 |
| 13 | Entertainment and endurance | 145 |
| 14 | Becoming the category | 153 |
| 15 | Business-to-business brands | 159 |
| 16 | Brandnext | 167 |
| 17 | Brandscendence in the noncommercial world | 183 |
| 18 | Brand you | 191 |
| App. A | The IBM think strategy : melding business strategy and branding | 195 |
| App. B | Seeing relevance : listening and leading in user-centered design | 205 |
| App. C | Putting the brand and branding in context : customer equity marketing metrics | 215 |
| App. D | The communications model for memes | 225 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Brandscendence : Three Essential Elements of Enduring Brands, Brandscendence- the fusion of brand and transcendence -brands that go beyond ordinary limits. World-class commercial brands such as BMW, Coke, Disney, General Electric, and IBM, and even not-for-profit institutions such as the Red Cross, are on t, Brandscendence : Three Essential Elements of Enduring Brands to the inventory that you are selling on WonderClubX
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Add Brandscendence : Three Essential Elements of Enduring Brands, Brandscendence- the fusion of brand and transcendence -brands that go beyond ordinary limits. World-class commercial brands such as BMW, Coke, Disney, General Electric, and IBM, and even not-for-profit institutions such as the Red Cross, are on t, Brandscendence : Three Essential Elements of Enduring Brands to your collection on WonderClub |