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Architecture as imprint, brand, as the new media of transformation—of places, communities, corporations, and people.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Armando Javier Rios Lira
reviewed Brandscapes: Architecture in the Experience Economy on April 12, 2009
Brandscapes: Architecture in the Experience Economy
If you work in the humanities but think its insular nature is absurd, this book may be for you. Although it's essentially an architectural text, you can replace "architecture" with "art" or "literature" or "poetry" and many of the main concepts will ring true.
Basic idea: Modernism is a stupid pipe dream because you can't base what people want on geometry and forms; you need to examine what they respond to with emotions and desire.
I consider myself a better artist for having read this.
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