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| About the study | ||
| About the authors and contributors | ||
| BRANDchild updated at DualBook.com | ||
| Foreword | ||
| Acknowledgements | ||
| 1 | Tweens | 1 |
| 2 | Tween dreams for sale | 25 |
| 3 | Bonded to brands: the transition years | 45 |
| 4 | Exit fairyland | 71 |
| 5 | Creating imagination | 91 |
| 6 | How do tweens feel about | 111 |
| 7 | Stardust | 121 |
| 8 | The peer factor | 137 |
| 9 | Cyberchild | 157 |
| 10 | Personalized brands build strong businesses | 185 |
| 11 | Santa's nightmare | 193 |
| 12 | The essence of being a child | 209 |
| 13 | Pump up the volume | 215 |
| 14 | Superchannels | 233 |
| 15 | Kidzbiz | 249 |
| 16 | Tweens take to hats | 281 |
| 17 | Calling kids | 289 |
| App. 1 | The BRANDchild research: the world's most extensive study of tween attitudes and brand relationships | 311 |
| App. 2 | Code of ethics | 315 |
| Index | 317 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Kevin Lyons
reviewed Brand child on April 10, 2008 Brand child
Amazing book that talks about branding and how it affects children. Read this book in my MBA program and really enjoyed it!
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Add Brand child, Teens are a new type of audience. An increasingly powerful and smart consumer group, they spent US$1 trillion across the globe last year. $25 billion was spent on advertising aimed at them. They are different in every way. They are more likely to have , Brand child to the inventory that you are selling on WonderClubX
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Add Brand child, Teens are a new type of audience. An increasingly powerful and smart consumer group, they spent US$1 trillion across the globe last year. $25 billion was spent on advertising aimed at them. They are different in every way. They are more likely to have , Brand child to your collection on WonderClub |
