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Introduction
• What is Fashion Branding? The Story Begins
Thinking Critically: A History of Fashion Brands and Culture
• From Modern to Postmodern and Beyond
The History of a King: Ralph Lauren
• Lifestyle Merchandising
Mass Luxury Style: Dolce & Gabbana
• Fantastically Sexy!!!
The Empress of Fashion: Vera Wang
• From Fifth Avenue to Simply Vera In-Store Branding Concepts: Abercrombie & Fitch
• From Safari Gear to Shirtless Hunks
Viral Fashion Branding: Johnny Cupcakes
• Chasing Your Dreams!
A Great Idea from a New Designer: Dante Beatrix
• It’s All in the Graphics
Creating a Television Brand: Brini Maxwell
• Now Why Didn’t You Think of That?
Niche Fashion Branding: Ginch Gonch
• Live Like a Kid
Treating People Right: billy blues
• Hitting Below the Waist
The Future of Fashion Brands
• Looking into the Crystal Ball
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Add Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do., Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding to your collection on WonderClub |