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Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding Book

Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do., Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding has a rating of 3.5 stars
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Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do., Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
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  • Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
  • Written by author Joseph Hancock
  • Published by Fairchild Books, June 2009
  • Brand/Story looks at what a fashion brand is about and why companies advertise the way they do.
  • Fashion brands and the images they convey dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with a better understanding of fashion branding through a dedicated examination of fashion and ap
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Book Categories

Authors

Introduction
• What is Fashion Branding? The Story Begins
Thinking Critically: A History of Fashion Brands and Culture

• From Modern to Postmodern and Beyond
The History of a King: Ralph Lauren
• Lifestyle Merchandising
Mass Luxury Style: Dolce & Gabbana
• Fantastically Sexy!!!
The Empress of Fashion: Vera Wang
• From Fifth Avenue to Simply Vera
In-Store Branding Concepts: Abercrombie & Fitch
• From Safari Gear to Shirtless Hunks
Viral Fashion Branding: Johnny Cupcakes
• Chasing Your Dreams!
A Great Idea from a New Designer: Dante Beatrix

• It’s All in the Graphics
Creating a Television Brand: Brini Maxwell
• Now Why Didn’t You Think of That?
Niche Fashion Branding: Ginch Gonch
• Live Like a Kid
Treating People Right: billy blues
• Hitting Below the Waist
The Future of Fashion Brands
• Looking into the Crystal Ball


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