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Book Categories |
| Prologue, 1916: The First World's Salesmanship Congress | 1 | |
| Introduction: The Science of Selling | 4 | |
| 1 | Hawkers and Walkers: The Independent Peddler | 14 |
| 2 | Selling Ulysses S. Grant: The Art of the Canvasser | 34 |
| 3 | Forging a National Marketplace: The Traveling Salesman | 56 |
| 4 | Fifty-Seven Varieties: Sales Managers and Branded Goods | 88 |
| 5 | The Pyramid Plan: John H. Patterson and the Pursuit of Efficiency | 117 |
| 6 | Salesology: Psychologists, Economists, and Other Sales Experts | 151 |
| 7 | Instincts and Emotions: Walter Dill Scott and the Bureau of Salesmanship Research | 172 |
| 8 | A Car for Her: Selling Consumer Goods in the 1920s | 190 |
| 9 | Selling Salesmanship: Public Relations and the Great Depression | 225 |
| 10 | Beyond Willy Loman: American Salesmanship Today | 255 |
| Appendix | 271 | |
| Notes | 273 | |
| Acknowledgments | 331 | |
| Illustration Credits | 333 | |
| Index | 335 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
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Add Birth of a Salesman: The Transformation of Selling in America, In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales mana, Birth of a Salesman: The Transformation of Selling in America to the inventory that you are selling on WonderClubX
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Add Birth of a Salesman: The Transformation of Selling in America, In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales mana, Birth of a Salesman: The Transformation of Selling in America to your collection on WonderClub |