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Book Categories |
| Chapter 1. | The Most Popular Mistakes and Their High Cost | 1 |
| Chapter 2. | General Motors: Forgetting What Made Them Successful | 17 |
| Chapter 3. | Xerox: Predicting a Future That Never Came | 29 |
| Chapter 4. | Digital Equipment Corporation: From Number Two to Nowhere | 45 |
| Chapter 5. | AT&T: From Monopoly to Mess | 55 |
| Chapter 6. | Levi Strauss: Ignoring Competition Is Bad for Your Business | 67 |
| Chapter 7. | Crest Toothpaste: Look, Ma, No Leadership | 77 |
| Chapter 8. | Burger King: Always under New Management | 85 |
| Chapter 9. | Firestone: Dead Brand Driving | 97 |
| Chapter 10. | Miller Brewing: A "Miller" Too Far | 105 |
| Chapter 11. | Marks & Spencer: A Bad Case of "Top-Down" Thinking | 117 |
| Chapter 12. | Trouble in the Wind: Brands with Unresolved Problems | 133 |
| Chapter 13. | An Army of Consultants: But No One to Help | 147 |
| Chapter 14. | Boards of Directors: But No One to Help | 159 |
| Chapter 15. | Wall Street: Nothing but Trouble | 169 |
| Chapter 16. | Knowing Your Enemy Can Keep You Out of Trouble | 181 |
| Chapter 17. | The Bigger They Are, the Harder to Manage | 193 |
| Chapter 18. | Trouble Begins and Ends with the CEO | 203 |
| Index | 213 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Big Brands Big Trouble : Lessons Learned the Hard Way, One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment, Big Brands Big Trouble : Lessons Learned the Hard Way to the inventory that you are selling on WonderClubX
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Add Big Brands Big Trouble : Lessons Learned the Hard Way, One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment, Big Brands Big Trouble : Lessons Learned the Hard Way to your collection on WonderClub |