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Beyond Dealmaking: Five Steps to Negotiating Profitable Relationships Book

Beyond Dealmaking: Five Steps to Negotiating Profitable Relationships
Beyond Dealmaking: Five Steps to Negotiating Profitable Relationships, , Beyond Dealmaking: Five Steps to Negotiating Profitable Relationships has a rating of 4.5 stars
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Beyond Dealmaking: Five Steps to Negotiating Profitable Relationships, , Beyond Dealmaking: Five Steps to Negotiating Profitable Relationships
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  • Beyond Dealmaking: Five Steps to Negotiating Profitable Relationships
  • Written by author Melanie Billings-Yun
  • Published by Wiley, John & Sons, Incorporated, January 2010
  • Getting to yes is not the same as getting results. In Beyond Dealmaking, international negotiation expert and mediator Melanie Billings-Yun shows that the key to winning unbeatable, long-term results in today's complex economic landscape is to negotiate s
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Authors

Pt. 1 Why Relationships Matter 1

1 The Goal Is Not a Good Deal, but a Good Outcome 3

2 Even Monkeys Demand Fairness 29

3 The Power of Us 49

Pt. 2 The Mind of the Negotiator 73

4 The Four Pillars of Relationship Negotiation 75

5 Don't Feed the Bears! 99

6 Be Prepared 117

Pt. 3 Five Steps to Success 131

7 Goals - What You Really Want 133

8 Routes - How to Get There 157

9 Arguments - Making Your Case 181

10 Substitutes - The Backup Plan 203

11 Persuasion - Winning Them Over 225

Pt. 4 Conclusion 249

12 You Can Negotiate! 251

Appendix A GRASP Negotiation Planner 257

Appendix B Post-Negotiation Evaluation 263

Notes 265

Acknowledgments 269

About the Author 271

Index 273


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