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A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index.
In the late 1970s, the Chrysler Corporation teetered on the verge of bankruptcy. By 1983, Chrysler was profitable again, due in large part to the efforts of Lee Iacocca. In this hard-hitting expose, business reporter Levin reveals the truths behind Chrysler's success.
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![Behind The Wheel At Chrysler, A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. Everyone who cares about american industry should read [this book] (New Yo, Behind The Wheel At Chrysler](https://WonderClub.com/images/user_default_icon.png){kind=icon}
frankie eubanks
reviewed Behind The Wheel At Chrysler on July 31, 2018![4 Stars Rating for Behind The Wheel At Chrysler, A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. Everyone who cares about american industry should read [this book] (New Yo, Behind The Wheel At Chrysler](https://WonderClub.com/images/stars-4-0.gif)
Behind The Wheel At Chrysler
Its about mustang car
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