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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills.
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| $99.99 | Digital |
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Mark Gagnon
reviewed Basic marketing research on June 12, 2015
Basic marketing research
Nyc
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