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Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses relationship marketing thoughtfully throughout,and expands its discussions of global issues,ethics,IMC,cross-functional topics,customer satisfaction,business-to-business,services and more!
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Rick Harris
reviewed Basic marketing on September 19, 2017 Basic marketing
Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix.
Very recommended for postgraduate students who are planning to conduct a research on marketing mix
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