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Bank Marketing Handbook: A Step-by-Step Guide for Today's Market-Driven Banker Book

Bank Marketing Handbook: A Step-by-Step Guide for Today's Market-Driven Banker
Bank Marketing Handbook: A Step-by-Step Guide for Today's Market-Driven Banker, , Bank Marketing Handbook: A Step-by-Step Guide for Today's Market-Driven Banker has a rating of 4 stars
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Bank Marketing Handbook: A Step-by-Step Guide for Today's Market-Driven Banker, , Bank Marketing Handbook: A Step-by-Step Guide for Today's Market-Driven Banker
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Digital Copy
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Original Magazine
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  • Bank Marketing Handbook: A Step-by-Step Guide for Today's Market-Driven Banker
  • Written by author R. Eric Reidenbach
  • Published by Irwin Professional Publishing, 1994/03/01
Buy Digital  USD$99.99

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Book Categories

Authors

List of Figures
Preface
Step 1 An Introduction to Marketing Planning 1
Step 2 Competing for a Differential Advantage 11
Step 3 Environmental Impacts on the Financial Industry 23
Step 4 SBUs: The Fundamental Planning Unit 35
Step 5 The Product/Market Matrix 65
Step 6 Analyzing Key Product/Markets 89
Step 7 Developing P/M Objectives 117
Step 8 Developing P/M Marketing Action Programs 129
Step 9 Budgeting and Forecasting 137
Step 10 Communicating and Implementing the Plan 141
Step 11 A Final Plan Checklist 143
Index 145
About the Author 155


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