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B2B Brand Management Book

B2B Brand Management
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B2B Brand Management, This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and, B2B Brand Management
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  • B2B Brand Management
  • Written by author Kotler, Philip, Pfoertsch, Waldemar
  • Published by Springer-Verlag New York, LLC, 11/9/2010
  • This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and
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Book Categories

Authors

Being Known or Being One of Many.- To Brand or Not to Brand.- B2B Branding Dimensions.- Acceleration through Branding.- Success Stories of B2B Branding.- Beware of Branding Pitfalls.- Future Perspective.


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B2B Brand Management, This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and, B2B Brand Management

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