Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies Book

If you read this book to completion, you should get a medal or cookie or something. It was a chore. Michael is full of his reviews from past books. He also wrote a book that does not ring true. Even his conversation with his Mom sounded insincere.

I wanted to like this book when I started it. I wanted Michael to teach me something. Instead, he tried to sell me something. Sorry, I'm not buying.

Michael spent a huge chunk of the book on his fictional business concept. It is a dream. Not a goal, but a dream. Michael will never start this business. Michael will not start any business. He will only consult and talk about business. He criticizes business technicians of just "doing it, doing it, doing it" yet he spends his life just talking it, talking, talking it.

Michael, this would have been a good book if it were a dream realized. If you started the Manny Espinoza business, then you might have something. This was fluff.

Most of my reviews are positive'four or five stars. I am selective of the book I read. Like almost everyone, my time is limited. I feel cheated when I come across a clinker. This is a clinker.

I've read four or five of Gerber's E-Myth books. What I like is that he gives an outline of a plan and he is one of the few authors dedicated to small business owners. Jim Collins is great, but there is not much chance of translating his stuff to a small business environment.

What I don't like about Gerber, and I just realized this at the beginning of this book, is that he does not like small business owners. He disdains them. He only likes entrepreneurs.

Well, Michael, not everyone can be or wants to be an entrepreneur. Some of us are good at being small business owners. There is nothing wrong with that. We just want to get better at it.