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Series Foreword by Robert E. Denton, Jr.
Preface
Attack Messages in American Politics: An Overview
The Rapid Growth of Attack Politics: The Reagan Era
Attack Politics and the Election of 1988
Inadequacy of Present Defenses against Attack Messages
The Nature of Inoculation
Application of Inoculation to Political Campaigns
The Viability of the Inoculation Message Strategy
Inoculation and Political Party Disposition
Inoculation and Individual Differences
Conclusion
Author Index
Subject Index
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Add Attack Politics : Strategy and Defense, In a timely contribution to the political communication and U.S. politics literature, Pfau and Kenski trace the nature and growth of political attack messages through the 1988 election. As the authors note at the outset, political attack messages have gro, Attack Politics : Strategy and Defense to the inventory that you are selling on WonderClubX
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Add Attack Politics : Strategy and Defense, In a timely contribution to the political communication and U.S. politics literature, Pfau and Kenski trace the nature and growth of political attack messages through the 1988 election. As the authors note at the outset, political attack messages have gro, Attack Politics : Strategy and Defense to your collection on WonderClub |