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| Foreword | xi | |
| Preface | xvii | |
| Introduction: 10 Lessons from America's Greatest Innovator | 1 | |
| The Rise and Fall of Corporate America | ||
| "Your Attention Please: You Are Now Leaving the Strange Part" | ||
| Ten Lessons | ||
| Where Do We Go from Here? | ||
| Part I | Interview with an Innovator: "Why Do So Many Men Never Amount to Anything?" | 15 |
| Chapter 1 | America's First High-Tech Entrepreneur | 21 |
| The Original Nerd | ||
| Six Myths About Thomas Edison | ||
| Chapter 2 | Turning a Deaf Ear (Into a Competitive Advantage) | 33 |
| So, What Happened? | ||
| Call the SWOT Team! | ||
| Three Good Things about Being Deaf | ||
| Limit Your Way to Success | ||
| Advice for Your Next Interview | ||
| Chapter 3 | Talent, Not Titles | 53 |
| Rule #1: Start with Entrepreneurial Talent | ||
| Curiosity Didn't Kill the Cat | ||
| Getting Beyond the Game Show | ||
| So What If They Don't Like Me? | ||
| The Morning After? | ||
| Fixing a Bum Ticker | ||
| New Kinds of Work-Sample Tests | ||
| Worth Hanging Around For | ||
| How About "Lunch at No Additional Cost to You?" | ||
| Chapter 4 | Get Connected | 73 |
| Making Connections with Science | ||
| No Experts In the Unknown | ||
| Are You Experienced? | ||
| The Power of Doodling | ||
| Making Connections with Poetry | ||
| When the Going Gets Tough, the Tough Write Poetry | ||
| Part II | Interview with an Innovator: "How to Succeed as an Inventor" | 95 |
| Chapter 5 | Build Yourself an Invention Factory | 101 |
| Insulated, But Not Isolated | ||
| How to Tell If You Really Are Working for Nazis | ||
| Harnessing Creativity with a Few Simple Rules | ||
| Where's Your Laboratory? | ||
| The Power of One | ||
| Chapter 6 | Fail Your Way to Success | 121 |
| Wisdom from the Runner-Up | ||
| Form Follows Function? | ||
| Failure as Unexpected Outcomes | ||
| Guidelines for Failing Intelligently | ||
| A Different Kind of M&M | ||
| Chapter 7 | Mr. Edison Goes to Wall Street | 137 |
| Is Business the Bad Guy? | ||
| In Defense of Venture Capitalists | ||
| How Edison Got (and Kept) the Capital Flowing | ||
| No More Poker Faces | ||
| Was Edison a Bad Businessman? | ||
| Mistakes Were Made | ||
| Part III | Interview with an Innovator: "The Age of Speed" | 163 |
| Chapter 8 | All Promotion Is Self-Promotion | 167 |
| It Must Be Some Kind of Trick | ||
| The First Magic Kingdom | ||
| Edison and the Editors | ||
| Feeling Safe and Secure | ||
| What Would Oscar Say About This? | ||
| Thomas Edison: Cultural Engineer | ||
| Show and Tell | ||
| Now You See It | ||
| Are You Invisible? | ||
| Chapter 9 | Let Freedom Ring (Cha-Ching!) | 189 |
| A Short History of Freedom in Business | ||
| Freedom from Corporate America | ||
| Freedom of Choice | ||
| Freedom from Monopoly | ||
| Freedom from War | ||
| Freedom from Clutter | ||
| Future Freedoms | ||
| Chapter 10 | Stop Innovating and Start Playing | 207 |
| Routine: The Creativity Killer | ||
| How to Eat Your Way Out of Your Routine | ||
| A Brief History of Time | ||
| Those Crazy Kids | ||
| Are You Having Fun Yet? | ||
| [pi]r[superscript 2] or Pie Are Round? | ||
| "Hey, Kaleidoscope Brain!" | ||
| How Games Have Fueled the Digital Age | ||
| Play Business! | ||
| Conclusion--Glow, But Don't Consume Yourself | 229 | |
| Acknowledgments | 233 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Bill Bixby
reviewed At Work With Thomas Edison 10 Business Lessons from America's Greatest Innovator on December 16, 2009
At Work With Thomas Edison 10 Business Lessons from America's Greatest Innovator
Spectacular book. The man embodied innovation. He was an intellectual jack of all trades. Good historical and personal insights. Many applicable lessons.
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