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Ch. 1 | Needs assessment : the big picture | 1 |
Ch. 2 | Paint a picture of your target population : assessing assets and problems | 25 |
Ch. 3 | Identifying and writing mission statements, goals, and objectives | 57 |
Ch. 4 | Program planning : the big picture | 69 |
Ch. 5 | Identifying strategies and activities | 87 |
Ch. 6 | The importance and use of theories in health education and health promotion | 99 |
Ch. 7 | Data collection strategies for needs assessments and evaluations | 113 |
Ch. 8 | Program evaluation : background and basics | 141 |
Ch. 9 | Evaluation structure and design | 157 |
App. 1 | Responsibility and competency areas related to needs assessment, program planning, and implementation | 169 |
App. 2 | Social and health assessment example : Cortland Counts | 175 |
App. 3 | Sample moderator script for a focus group interview | 177 |
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