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Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer Book

Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer
Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer, <i>Assembled in Japan</i> investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to mainstream interpretation, Simon Partner discovers that behind the meteoric rise of Sony, Matsushi, Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer has a rating of 3.5 stars
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Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer, Assembled in Japan investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to mainstream interpretation, Simon Partner discovers that behind the meteoric rise of Sony, Matsushi, Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer
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  • Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer
  • Written by author Simon Partner
  • Published by University of California Press, January 2000
  • Assembled in Japan investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to mainstream interpretation, Simon Partner discovers that behind the meteoric rise of Sony, Matsushi
  • "Wonderful material. The author is good on the importation not only of American technology but also of manufacturing ideas and marketing theories."—David E. Nye, author of Consuming Power Times Literary Supplement A wonderfully
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"Wonderful material. The author is good on the importation not only of American technology but also of manufacturing ideas and marketing theories."—David E. Nye, author of Consuming Power

Times Literary Supplement

A wonderfully readable book.


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Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer, <i>Assembled in Japan</i> investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to mainstream interpretation, Simon Partner discovers that behind the meteoric rise of Sony, Matsushi, Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer

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Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer, <i>Assembled in Japan</i> investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to mainstream interpretation, Simon Partner discovers that behind the meteoric rise of Sony, Matsushi, Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer

Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer

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Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer, <i>Assembled in Japan</i> investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to mainstream interpretation, Simon Partner discovers that behind the meteoric rise of Sony, Matsushi, Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer

Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer

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