Asian Brand Strategy: How Asia Builds Strong Brands Book

Asian Brand Strategy: How Asia Builds Strong Brands, Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from international branding efforts will be larger than ever before. The growing emphasis on shareholder value and brand strategy to d, Asian Brand Strategy: How Asia Builds Strong Brands

3.5 out of 5 stars based on 2 reviews

Asian Brand Strategy: How Asia Builds Strong Brands
Written by author Martin Roll
Published by Palgrave Macmillan, December 2005
Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from international branding efforts will be larger than ever before. The growing emphasis on shareholder value and brand strategy to d
Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from international branding efforts will be larger than ever before. The growing emphasis on shareholder value and brand strategy to drive

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1 Introduction 1
2 Branding - the driver of a successful business strategy 13
3 Transforming how we understand Asian cultures and consumers 31
4 Asian country branding 56
5 Celebrity branding in Asia 74
6 Asian brand strategy 96
7 Successful Asian brand cases 129
8 Aspiring Asian brand cases 161
9 10 steps to build an Asian brand 191
10 Asian brands toward 2020 - a new confidence in the boardroom 215
11 Conclusion 236
App Interbrand brand valuation

Title: Asian Brand Strategy: How Asia Builds Strong Brands

Manufacturer:

Macmillan Publishers

Item Number: 9781403992796

Publication Date: December 2005

Number: 1

Product Description: Full Name: Asian Brand Strategy: How Asia Builds Strong Brands; Short Name:Asian Brand Strategy

Universal Product Code (UPC): 9781403992796

WonderClub Stock Keeping Unit (WSKU): 9781403992796

Rating: 3.5/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/27/96/9781403992796.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 6.350 cm (2.50 inches)

Heigh : 9.650 cm (3.80 inches)

Depth: 0.850 cm (0.33 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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$99.99	Digital	Arrives between Apr 26 - May 26 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9294 total ratings)

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Nanette Veysey

reviewed Asian Brand Strategy: How Asia Builds Strong Brands on March 08, 2013

Asian Brand Strategy: How Asia Builds Strong Brands

Some great insights about brand building in Asian markets...especially the Japanese cosmetics market and the footwear market in China..a must read for branding enthusiasts..

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Asian Brand Strategy: How Asia Builds Strong Brands Book

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1	Introduction	1
2	Branding - the driver of a successful business strategy	13
3	Transforming how we understand Asian cultures and consumers	31
4	Asian country branding	56
5	Celebrity branding in Asia	74
6	Asian brand strategy	96
7	Successful Asian brand cases	129
8	Aspiring Asian brand cases	161
9	10 steps to build an Asian brand	191
10	Asian brands toward 2020 - a new confidence in the boardroom	215
11	Conclusion	236
App	Interbrand brand valuation