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Angel Customers and Demon Customers: Discover Which Is Which and Turbo-Charge Your Stock Book

Angel Customers and Demon Customers: Discover Which Is Which and Turbo-Charge Your Stock
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Angel Customers and Demon Customers: Discover Which Is Which and Turbo-Charge Your Stock, One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them i, Angel Customers and Demon Customers: Discover Which Is Which and Turbo-Charge Your Stock
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  • Angel Customers and Demon Customers: Discover Which Is Which and Turbo-Charge Your Stock
  • Written by author Larry Selden
  • Published by Penguin Group (USA), 6/2/2003
  • One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them i
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Acknowledgments
Ch. 1 The Trillion-Dollar Opportunity You're Missing 1
Ch. 2 Will This Customer Sink Your Stock? 34
Ch. 3 The Astonishing Truth About Customer Profitability 45
Ch. 4 Managing Customer Profitability the Right Way 60
Ch. 5 Organizing Around Customers 91
Ch. 6 The Right Way to Segment Customers 118
Ch. 7 Knowing and Winning Customers 139
Ch. 8 Driving It to the Ledger 163
Ch. 9 Becoming Truly Customer Centered 177
Ch. 10 A Better Way to Do M & A 199
Ch. 11 Your Action Plan 220
Notes 231
Index 237


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Angel Customers and Demon Customers: Discover Which Is Which and Turbo-Charge Your Stock, One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them i, Angel Customers and Demon Customers: Discover Which Is Which and Turbo-Charge Your Stock

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Angel Customers and Demon Customers: Discover Which Is Which and Turbo-Charge Your Stock, One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them i, Angel Customers and Demon Customers: Discover Which Is Which and Turbo-Charge Your Stock

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Angel Customers and Demon Customers: Discover Which Is Which and Turbo-Charge Your Stock, One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them i, Angel Customers and Demon Customers: Discover Which Is Which and Turbo-Charge Your Stock

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