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Acknowledgments | ||
Ch. 1 | The Trillion-Dollar Opportunity You're Missing | 1 |
Ch. 2 | Will This Customer Sink Your Stock? | 34 |
Ch. 3 | The Astonishing Truth About Customer Profitability | 45 |
Ch. 4 | Managing Customer Profitability the Right Way | 60 |
Ch. 5 | Organizing Around Customers | 91 |
Ch. 6 | The Right Way to Segment Customers | 118 |
Ch. 7 | Knowing and Winning Customers | 139 |
Ch. 8 | Driving It to the Ledger | 163 |
Ch. 9 | Becoming Truly Customer Centered | 177 |
Ch. 10 | A Better Way to Do M & A | 199 |
Ch. 11 | Your Action Plan | 220 |
Notes | 231 | |
Index | 237 |
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Add Angel Customers and Demon Customers: Discover Which Is Which and Turbo-Charge Your Stock, One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them i, Angel Customers and Demon Customers: Discover Which Is Which and Turbo-Charge Your Stock to the inventory that you are selling on WonderClubX
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Add Angel Customers and Demon Customers: Discover Which Is Which and Turbo-Charge Your Stock, One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them i, Angel Customers and Demon Customers: Discover Which Is Which and Turbo-Charge Your Stock to your collection on WonderClub |