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Acknowledgments ix
Introduction: Selling a Dream xi
Chapter 1: Capitalism and Controversy 1
Chapter 2: An Adventurous Partnership 15
Chapter 3: Taking Flight and Sailing Away 25
Chapter 4: Sell Something Everybody Needs 35
Chapter 5: Unveiling "The Plan" 45
Chapter 6: Toppling the Pyramid 57
Chapter 7: Retooling the Machine 77
Chapter 8: Diamonds, Rubies, Emeralds, and Pearls 91
Chapter 9: Clash of the Soap Titans 107
Chapter 10: Friends in High Places 119
Chapter 11: West Meets East 131
Chapter 12: The Biggest Market Ever 145
Chapter 13: New Heart, New Identity 153
Chapter 14: Amway Redux 163
Chapter 15: The Way Ahead 177
Notes 183
Selected Bibliography 203
About the Author 213
Index 215
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Add Amway Forever: The Amazing Story of a Global Business Phenomenon, Kathryn Jones offers a fascinating look at how two poor Dutch immigrants built a consumer product giant that made them billionaires, but also spawned decades of litigation and controversy. —Mark W. Tatge, Eugene S. Pulliam Distinguished Visit, Amway Forever: The Amazing Story of a Global Business Phenomenon to the inventory that you are selling on WonderClubX
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Add Amway Forever: The Amazing Story of a Global Business Phenomenon, Kathryn Jones offers a fascinating look at how two poor Dutch immigrants built a consumer product giant that made them billionaires, but also spawned decades of litigation and controversy. —Mark W. Tatge, Eugene S. Pulliam Distinguished Visit, Amway Forever: The Amazing Story of a Global Business Phenomenon to your collection on WonderClub |