American Television: New Directions in History and Theory Book

Introduction Part 1: The Establishment of American Television: Industrial Organization and Social Meaning in the 1950s 1. The Rise of the Telefilm and the Network’s Hegemony Over the Motion Picture Industry Robert Vianello 2. Failed Opportunities: The Integration of the US Motion Picture and Television Industries Douglas Gomery 3. The Meaning of Memory: Family, Class, and Ethnicity in Early Network Television George Lipsitz Part 2: Cultural Theory and Network Television: Mapping Economy and Subjectivity 4. The Political Economy of the Television (Super) Text Nick Browne 5. Viewing Television: The Metapsychology of Endless Consumption Beverle Houston 6. TV Through the Looking Glass Thomas Elsaesser Part 3: Television Formats and the Inscription of Gender 7. Speculations on the Relationship Between Soap Opera and Melodrama Christine Gledhill 8. The Return of the Unrepressed: Male Desire, Gender, and Genre Robert Deming 9. On Commuting Between Television Fiction and Real Life Elihu Katz, Tamar Liebes and Lili Berko Part 4: Video Transformations: Gaming, Pictorialization, Surveillance 10. Performing Style: Industrial Strength Semiotics and the Basic Televisual Apparatus John Caldwell 11. Surveying the Surveilled: Video, Space and Subjectivity Lili Berko 12. Playing with Power on Saturday Morning Television and on Home Video Games Marsha Kinder