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Preface | ||
1 | The European Roots | 1 |
2 | The Chicago School and Mass Communication Research | 21 |
3 | The Yale Communication and Attitude-Change Program in the 1950s | 39 |
4 | Diffusion Research at Columbia | 61 |
5 | Children and Television | 71 |
6 | The Press as a Social Institution | 85 |
7 | Fashioning Audience Ratings - From Radio to Cable | 95 |
8 | Stanton, Lazarsfeld, and Merton - Pioneers in Communication Research | 105 |
9 | A Conversation with Frank Stanton | 117 |
10 | The Master Teachers | 123 |
11 | Research as an Instrument of Power | 135 |
12 | Addressing Public Policy | 147 |
13 | Constructing a Historiography for North American Communication Studies | 157 |
14 | The History Reconsidered | 169 |
Appendix: Biographic Sketches of 65 Contributors to the Field of Communication Research | 181 | |
About the Contributors and Editors | 193 | |
Author Index | 199 | |
Subject Index | 203 |
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