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Introduction 1
1 In the Beginning: Socialist-Era Advertising 27
2 McPoland 57
3 Levi's: Rebellion in a Size 6 86
4 When the Chips Are Down: Frito-Lay Poland 116
5 Red, White, and Cola: Coca-Cola Advertising in Poland 141
Conclusion 173
Works Cited 181
Index 189
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Add American Advertising in Poland: A Study of Cultural Interactions Since 1990, This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force pr, American Advertising in Poland: A Study of Cultural Interactions Since 1990 to the inventory that you are selling on WonderClubX
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Add American Advertising in Poland: A Study of Cultural Interactions Since 1990, This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force pr, American Advertising in Poland: A Study of Cultural Interactions Since 1990 to your collection on WonderClub |