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American Advertising in Poland: A Study of Cultural Interactions Since 1990 Book

American Advertising in Poland: A Study of Cultural Interactions Since 1990
American Advertising in Poland: A Study of Cultural Interactions Since 1990, This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force pr, American Advertising in Poland: A Study of Cultural Interactions Since 1990 has a rating of 3.5 stars
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American Advertising in Poland: A Study of Cultural Interactions Since 1990, This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force pr, American Advertising in Poland: A Study of Cultural Interactions Since 1990
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  • American Advertising in Poland: A Study of Cultural Interactions Since 1990
  • Written by author Jeffrey K. Johnson
  • Published by McFarland & Company, Incorporated Publishers, December 2008
  • This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force pr
  • This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force pr
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Authors

Introduction 1

1 In the Beginning: Socialist-Era Advertising 27

2 McPoland 57

3 Levi's: Rebellion in a Size 6 86

4 When the Chips Are Down: Frito-Lay Poland 116

5 Red, White, and Cola: Coca-Cola Advertising in Poland 141

Conclusion 173

Works Cited 181

Index 189


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American Advertising in Poland: A Study of Cultural Interactions Since 1990, This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force pr, American Advertising in Poland: A Study of Cultural Interactions Since 1990

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American Advertising in Poland: A Study of Cultural Interactions Since 1990, This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force pr, American Advertising in Poland: A Study of Cultural Interactions Since 1990

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American Advertising in Poland: A Study of Cultural Interactions Since 1990, This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force pr, American Advertising in Poland: A Study of Cultural Interactions Since 1990

American Advertising in Poland: A Study of Cultural Interactions Since 1990

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