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All the right moves Book

All the right moves
All the right moves, In All the Right Moves, author Constantinos Markides argues that business strategy is all about making difficult choices: Who will be your target customers? What will you offer them? How will you do it? The goal for every company should be to answer these, All the right moves has a rating of 3 stars
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All the right moves, In All the Right Moves, author Constantinos Markides argues that business strategy is all about making difficult choices: Who will be your target customers? What will you offer them? How will you do it? The goal for every company should be to answer these, All the right moves
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  • All the right moves
  • Written by author Constantinos C Markides
  • Published by Boston : Harvard Business School Press, c2000., 1999/12/01
  • In All the Right Moves, author Constantinos Markides argues that business strategy is all about making difficult choices: Who will be your target customers? What will you offer them? How will you do it? The goal for every company should be to answer these
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Preface
1 Put Innovation Back into Strategy 1
Pt. I How to Create a Unique Strategic Position
2 Decide What Your Business Is 27
3 Decide Who Your Customers Are and What to Offer Them 49
4 Decide How You Will Play the Game 81
5 Identify and Secure Strategic Assets and Capabilities 113
6 Create the Right Organizational Environment 129
7 Develop a Superior Strategic Position 147
Pt. II How to Prepare for Strategic Innovation
8 Understand How New Strategic Positions Develop 169
9 Evaluate and Respond to Strategic Innovation 179
10 Take a Dynamic View of Strategy 193
Notes 203
Index 213
About the Author 219


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All the right moves, In All the Right Moves, author Constantinos Markides argues that business strategy is all about making difficult choices: Who will be your target customers? What will you offer them? How will you do it? The goal for every company should be to answer these, All the right moves

All the right moves

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All the right moves, In All the Right Moves, author Constantinos Markides argues that business strategy is all about making difficult choices: Who will be your target customers? What will you offer them? How will you do it? The goal for every company should be to answer these, All the right moves

All the right moves

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