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Book Categories |
| 1 | The fundamentals | 1 |
| 2 | The market for air transport services | 6 |
| 3 | The marketing environment | 49 |
| 4 | Airline business and marketing strategies | 74 |
| 5 | Product analysis in airline marketing | 136 |
| 6 | Pricing and revenue management | 174 |
| 7 | Distributing the product | 194 |
| 8 | Brands management in airline marketing | 213 |
| 9 | Relationship marketing | 228 |
| 10 | Airline selling, advertising and promotional policies | 243 |
| 11 | The future of airline marketing | 277 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Airline Marketing and Management, This book examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. As the fifth edition of a successful book, it includes new material on:- The implications of the terrorism, and , Airline Marketing and Management to the inventory that you are selling on WonderClubX
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Add Airline Marketing and Management, This book examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. As the fifth edition of a successful book, it includes new material on:- The implications of the terrorism, and , Airline Marketing and Management to your collection on WonderClub |