AIDS and Business Book

Preface. Foreword by Dr. Peter Piot, former Executive Director of UNAIDS. Acknowledgments. List of Tables. List of Figures. Case Study One: A Medical Anthropologist in Morocco: Social and Cultural Factors and HIV/AIDS. Case Study Two: Addressing a Global Cause in Local Contexts: Country Case Study of HIV/AIDS in Brazil. Case Study Three: Mexicom Designs a National Public Health HIV/AIDS Campaign. Case Study Four: Ross IVD: Global Marketing Issues for HIV Testing Products and Services. Case Study Five: Protectom: Selling Condoms, a Complex Business. Case Study Six: Global Pricing and Ethics of Marketing HIV/AIDS Drugs. Case Study Seven: Realsource India: HIV/AIDS in the Back Office to the World. Case Study Eight: Winthai: Initiating HIV/AIDS Company Action in a Reborn Epidemic. Case Study Nine: Woolworths South Africa. Case Study Ten: Designing a Company HIV/AIDS Program. Glossary. Notes. Index.