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Acknowledgements | ||
Introduction | 1 | |
Pt. 1 | Advertising, Cultural Intermediaries and Cultural Analysis | 13 |
1 | Advertising and Commercial Culture | 15 |
Pt. 2 | Commerce and Creativity | 37 |
2 | 'Purveyors of Creativity': Advertising Agencies, Commercial Expertise and Creative Jobs | 39 |
3 | Declasse and Parvenus? The Social and Educational Make-up of Creative Jobs | 57 |
4 | The Cult of Creativity: Advertising Creatives and the Pursuit of Newness | 74 |
Pt. 3 | Gender, Creativity and Creative Jobs | 93 |
5 | A Homosocial World? Masculinity, Creativity and Creative Jobs | 95 |
6 | Between Men: Masculinity and the Dynamics of Creative Partnerships | 116 |
7 | Pleasure at Work: The Gender Ambivalences of Work-based Sociability | 139 |
Conclusion | 160 | |
Endnotes | 168 | |
Appendix | 173 | |
Bibliography | 174 | |
Index | 180 |
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Add Advertising Cultures : Gender, Commerce, Creativity, In this study, Nixon (U. of Essex) examines the occupational cultures and subjective identities of a group of young male art directors and copywriters working for London-based advertising agencies. His analysis is based upon interviews with the ad men and, Advertising Cultures : Gender, Commerce, Creativity to the inventory that you are selling on WonderClubX
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Add Advertising Cultures : Gender, Commerce, Creativity, In this study, Nixon (U. of Essex) examines the occupational cultures and subjective identities of a group of young male art directors and copywriters working for London-based advertising agencies. His analysis is based upon interviews with the ad men and, Advertising Cultures : Gender, Commerce, Creativity to your collection on WonderClub |