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Advertising Cultures : Gender, Commerce, Creativity Book

Advertising Cultures : Gender, Commerce, Creativity
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Advertising Cultures : Gender, Commerce, Creativity, In this study, Nixon (U. of Essex) examines the occupational cultures and subjective identities of a group of young male art directors and copywriters working for London-based advertising agencies. His analysis is based upon interviews with the ad men and, Advertising Cultures : Gender, Commerce, Creativity
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  • Advertising Cultures : Gender, Commerce, Creativity
  • Written by author Sean Nixon
  • Published by Sage Publications Ltd, 2003/02/25
  • In this study, Nixon (U. of Essex) examines the occupational cultures and subjective identities of a group of young male art directors and copywriters working for London-based advertising agencies. His analysis is based upon interviews with the ad men and
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Acknowledgements
Introduction 1
Pt. 1 Advertising, Cultural Intermediaries and Cultural Analysis 13
1 Advertising and Commercial Culture 15
Pt. 2 Commerce and Creativity 37
2 'Purveyors of Creativity': Advertising Agencies, Commercial Expertise and Creative Jobs 39
3 Declasse and Parvenus? The Social and Educational Make-up of Creative Jobs 57
4 The Cult of Creativity: Advertising Creatives and the Pursuit of Newness 74
Pt. 3 Gender, Creativity and Creative Jobs 93
5 A Homosocial World? Masculinity, Creativity and Creative Jobs 95
6 Between Men: Masculinity and the Dynamics of Creative Partnerships 116
7 Pleasure at Work: The Gender Ambivalences of Work-based Sociability 139
Conclusion 160
Endnotes 168
Appendix 173
Bibliography 174
Index 180


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Advertising Cultures : Gender, Commerce, Creativity, In this study, Nixon (U. of Essex) examines the occupational cultures and subjective identities of a group of young male art directors and copywriters working for London-based advertising agencies. His analysis is based upon interviews with the ad men and, Advertising Cultures : Gender, Commerce, Creativity

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Advertising Cultures : Gender, Commerce, Creativity, In this study, Nixon (U. of Essex) examines the occupational cultures and subjective identities of a group of young male art directors and copywriters working for London-based advertising agencies. His analysis is based upon interviews with the ad men and, Advertising Cultures : Gender, Commerce, Creativity

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Advertising Cultures : Gender, Commerce, Creativity, In this study, Nixon (U. of Essex) examines the occupational cultures and subjective identities of a group of young male art directors and copywriters working for London-based advertising agencies. His analysis is based upon interviews with the ad men and, Advertising Cultures : Gender, Commerce, Creativity

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