Advertising and Reality: A Global Study of Representation and Content Book

A. Introduction: How advertising reflects everyday life
(Proposed Author: Amir Hetsroni, Ariel University Center, Israel)

B. The Social Surroundings
1. Families in advertising: How are family activities, traditional and non-traditional families and extended families portrayed in advertisements in western cultures vs. eastern cultures
(Proposed Author — Katherine Frith, Nanyang Technological University, Singapore)
2. Children in advertising: The appearance of teens and pre-teens in commercials
(Proposed Author — Dale Kunkel, University of Arizona)
3. Gender roles in advertising: Examples from Korea.
(Proposed Author — Dennis T. Lowry, Southern Illinois University)
4. The representation of minorities in advertising: Examples from the USA.
(Proposed Author: Barbara Stern, Rutgers— The State University of New Jersey)

C. The Physical Surroundings
5. Commercialized landscples How are physical and man-made scenery presented in advertising: Examples from Israel
(Proposed Author: Avivit Agam-Dali, Ariel University Center, Israel)
6. Work and leisure in advertising: The appearance of vocations, workplaces and leisure activities in Chinese commercials.
(Proposed author - David K. Tse, University of Hong-Kong)

C. Emotions and Controversy
7. Sex and violence in American and Israeli advertising
(Proposed Author: Amir Hetsroni, Ariel University Center, Israel)
8. Don't drive drunk? The representation of risky behavior in advertising in North America
. (Proposed Author: Rick W. Pollay, University of British Columbia)
9. In sickness and in health: Images of good life, diseases and death in advertising in American and Japanese advertising. (Proposed Author: Russel W. Belk, University of Utah)
10. Religion in advertising: Using Christian, Jewish and Islamic motifs to sell products.
(Proposed Author: Yoel Cohen, Ariel University Center, Israel)
11. Je t'aime mon amour: Love and romance in advertising — from falling in love to getting a divorce
(Proposed Author: Kate Peirce, Southwest Texas State University in San Marcos)

D. Epilogue Final chapter: An overview of cultural differences in presenting everyday life in advertising.
(Proposed Author — Barbara Mueller, San-Diego State University).