Advertising and Public Relations Law Book

1 The First Amendment

2 The Development of Commercial Speech Doctrine

3 Public Interest Information as Commercial Speech

4 Defamation, Product Disparagement

5 False Light, Private Facts and Intrusion Invasion of Privacy and Other Related Torts

6 Misappropriation and Right of Publicity Invasion Of Privacy

7 Copyright

8 Patents and Trademarks

9 Other Ways to Protect "Ideas"

10 The Federal Trade Commission, the Food and Drug Administration and the Securities and Exchange Commission

11 Other Federal and State Regulation of Commercial Speech

12 Access to Information, Free Press/ Fair Trial, Journalist Privilege, and Other Issues Related to News Gathering/Dissemination

Appendix 1: Public Relations Society of America (PRSA) Code Of Ethics

Appendix 2: The American Association of Advertising Agencies (AAAA) Standards of Practice

Appendix 3: The Outdoor Advertising Association of America (OAAA) Code of Industry Principles

Appendix 4: Better Business Bureau Code of Advertising

Appendix 5: Children’s Advertising Review Unit of the National Advertising Division of the Council Of Better Business Bureaus

Appendix 6: Direct Marketing Association’s Guidelines for Ethical Business Practice

Appendix 7: Society of Professional Journalists

Appendix 8: Radio Television Digital News Association