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Foreword | ||
Preface | ||
Introduction: A Capital Couple - Joyce and Advertising | 1 | |
1 | Advertising and Religion: The New (Improved!) Testament | 35 |
2 | Kitschy, Kitschy Coup: "Life" and "History" in a World of Mass-Produced Objects | 50 |
3 | Power, Pornography, and the Problem of Pleasure: The Semerotics of Desire and Commodity Culture | 72 |
4 | The Virgin Mary and the Urge in Gerty: Praying, Buying, and the Packaging of Desire | 98 |
5 | Molly Bloom's "Lifestyle": The Performative as Normative | 142 |
6 | When a Fly Gets in Your I: The City, Modernism, and Aesthetic Theory in A Portrait of the Artist as a Young Man | 175 |
Notes | 209 | |
Bibliography | 231 | |
Index | 237 |
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Add Advertising and Commodity Culture in Joyce, Garry Leonard looks in detail at Joyce's representation of a phenomenon that dominates the contemporary landscape: advertising. Taking readers back to its beginnings, Leonard shows that advertising was a central preoccupation of Joyce, one that helps us u, Advertising and Commodity Culture in Joyce to the inventory that you are selling on WonderClubX
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Add Advertising and Commodity Culture in Joyce, Garry Leonard looks in detail at Joyce's representation of a phenomenon that dominates the contemporary landscape: advertising. Taking readers back to its beginnings, Leonard shows that advertising was a central preoccupation of Joyce, one that helps us u, Advertising and Commodity Culture in Joyce to your collection on WonderClub |