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Advertising and Commodity Culture in Joyce Book

Advertising and Commodity Culture in Joyce
Advertising and Commodity Culture in Joyce, Garry Leonard looks in detail at Joyce's representation of a phenomenon that dominates the contemporary landscape: advertising. Taking readers back to its beginnings, Leonard shows that advertising was a central preoccupation of Joyce, one that helps us u, Advertising and Commodity Culture in Joyce has a rating of 3.5 stars
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Advertising and Commodity Culture in Joyce, Garry Leonard looks in detail at Joyce's representation of a phenomenon that dominates the contemporary landscape: advertising. Taking readers back to its beginnings, Leonard shows that advertising was a central preoccupation of Joyce, one that helps us u, Advertising and Commodity Culture in Joyce
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  • Advertising and Commodity Culture in Joyce
  • Written by author Garry Martin Leonard
  • Published by University Press of Florida, December 1998
  • Garry Leonard looks in detail at Joyce's representation of a phenomenon that dominates the contemporary landscape: advertising. Taking readers back to its beginnings, Leonard shows that advertising was a central preoccupation of Joyce, one that helps us u
  • Garry Leonard looks in detail at Joyce's representation of a phenomenon that dominates the contemporary landscape: advertising. Taking readers back to its beginnings, Leonard shows that advertising was a central preoccupation of Joyce, one that helps us u
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Book Categories

Authors

Foreword
Preface
Introduction: A Capital Couple - Joyce and Advertising1
1Advertising and Religion: The New (Improved!) Testament35
2Kitschy, Kitschy Coup: "Life" and "History" in a World of Mass-Produced Objects50
3Power, Pornography, and the Problem of Pleasure: The Semerotics of Desire and Commodity Culture72
4The Virgin Mary and the Urge in Gerty: Praying, Buying, and the Packaging of Desire98
5Molly Bloom's "Lifestyle": The Performative as Normative142
6When a Fly Gets in Your I: The City, Modernism, and Aesthetic Theory in A Portrait of the Artist as a Young Man175
Notes209
Bibliography231
Index237


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Advertising and Commodity Culture in Joyce, Garry Leonard looks in detail at Joyce's representation of a phenomenon that dominates the contemporary landscape: advertising. Taking readers back to its beginnings, Leonard shows that advertising was a central preoccupation of Joyce, one that helps us u, Advertising and Commodity Culture in Joyce

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Advertising and Commodity Culture in Joyce, Garry Leonard looks in detail at Joyce's representation of a phenomenon that dominates the contemporary landscape: advertising. Taking readers back to its beginnings, Leonard shows that advertising was a central preoccupation of Joyce, one that helps us u, Advertising and Commodity Culture in Joyce

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Advertising and Commodity Culture in Joyce, Garry Leonard looks in detail at Joyce's representation of a phenomenon that dominates the contemporary landscape: advertising. Taking readers back to its beginnings, Leonard shows that advertising was a central preoccupation of Joyce, one that helps us u, Advertising and Commodity Culture in Joyce

Advertising and Commodity Culture in Joyce

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