Advances in Building Technology Proceedings of the International Conference on Advances in B... Book

Solid fundamentals but needs to be updates so it doesn’t feel dated

I’m a huge Geoffrey Moore fan having read “Crossing The Chasm”, “Inside The Tornado” and “Escape Velocity”. This book covers a framework for how to identify early winners in new technology sectors and then double down on those bets over time to maximize investment returns. It’s not about picking out a single stock 10 years in advance, but rather identifying the leading contenders in a space, investing in a basket of all of them, and then occasionally making tweaks as some stumble and others soar.

The book seems to have held up well having been written in the mid-1990s and it’s predictions and analysis of certain companies that are now still dominating has held up (Cisco, Oracle, Microsoft, Amazon), despite the examples now feeing dated (3Com, AOL, Yahoo, etc) in hindsight. However again, it’s not about having a crystal ball to pick a single stock that’ll be the winner in 10 years, but a systematic approach and framework for how to identify when a tornado is actually happening vs false starts, which companies will participate in the tornado, how to hedge and ride out the sector as a whole, and how to groom the basket of stocks down the the ones that will become the gorillas (or Godzillas) over time.

Highly recommended for an under-the/radar investment approach that itself is an overlooked bargain value in a world where everyone overthinks or worse, make random predictions without analyzing the strategic and operational metrics necessary to identify winning contestants in the gorilla game.