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The Story Behind the Fable.
Chapter 1. The Arrival.
Chapter 2. What Is the Essence of Marketing?
Chapter 3. What's Branding All About?
Chapter 4. What Should Be My Product Strategy?
Chapter 5. How Do I Get My Pricing Right?
Chapter 6. Are There Limits to Growth?
Chapter 7. What Is Good Research?
Chapter 8. How Do I Evaluate Advertising?
Chapter 9. How Do I Pick the Right Medium?
Chapter 10. How Important Are Logos?
Chapter 11. What Mistakes Are Made Most Often?
Epilogue.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Marcy Hagen
reviewed A genie's wisdom on April 24, 2011
A genie's wisdom
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Add A genie's wisdom, A Top Management Survival Guide The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level-including tough marketing calls they might not h, A genie's wisdom to the inventory that you are selling on WonderClubX
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Add A genie's wisdom, A Top Management Survival Guide The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level-including tough marketing calls they might not h, A genie's wisdom to your collection on WonderClub |
