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A "brand" new language Book

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A "brand" new language, In the years since World War II, what began in the United States as a shift from a wartime to a peacetime economy soon led to a massive outpouring of new commercial offerings of consumer products and services accompanied by unprecedented efforts to market, A \
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A "brand" new language, In the years since World War II, what began in the United States as a shift from a wartime to a peacetime economy soon led to a massive outpouring of new commercial offerings of consumer products and services accompanied by unprecedented efforts to market, A \"brand\" new language
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Digital Copy
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  • A "brand" new language
  • Written by author Monroe Friedman
  • Published by New York : Greenwood Press, 1991., 1991/02/28
  • In the years since World War II, what began in the United States as a shift from a wartime to a peacetime economy soon led to a massive outpouring of new commercial offerings of consumer products and services accompanied by unprecedented efforts to market
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Book Categories

Authors

Preface

Consumer Cultural Origins of Language Commercialization

Brand Names in Popular American Novels

Brand Names in American and British Hit Plays

Brand Names in the Lyrics of American Hit Songs

Commercial Influences in the Texts of American Newspapers

Commercial Expressions in Popular Culture Works

Brand Names in American Humor

The Quality of Product Brands Used in Word-of-Author Advertising

Beginnings and Endings

References

Index


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