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Preface
Consumer Cultural Origins of Language Commercialization
Brand Names in Popular American Novels
Brand Names in American and British Hit Plays
Brand Names in the Lyrics of American Hit Songs
Commercial Influences in the Texts of American Newspapers
Commercial Expressions in Popular Culture Works
Brand Names in American Humor
The Quality of Product Brands Used in Word-of-Author Advertising
Beginnings and Endings
References
Index
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Add A "brand" new language, In the years since World War II, what began in the United States as a shift from a wartime to a peacetime economy soon led to a massive outpouring of new commercial offerings of consumer products and services accompanied by unprecedented efforts to market, A \"brand\" new language to your collection on WonderClub |