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Preface xiv Part I: The Method 1
Chapter 1: Define the Objectives and Identify Metrics 3
Chapter 2: Explore the Environment 31
Chapter 3: Explore the Scope of the Problem and Its Importance 47
Chapter 4: Data Mining and Statistical Analysis 59
Chapter 5: Solve the Problem and Measure the Results 71
Chapter 6: Evaluate the Results and Do Sensitivity Analysis 81
Chapter 7: Summary of Part I 91
Part II: Case Studies 95
Chapter 8: Logistics Service Provider 97
Chapter 9: New Product Development 131
Chapter 10: Airline Merger 159
Appendix A: Overview of Methodologies 205
Appendix B: Detailed Methodologies 221
References 239
Index 241
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