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1. Introduction: What is Multimodality? Carey Jewitt 2. Multimodal Data Collection and Transcription Rosie Flewit and Regine Hampel 3. What is Mode? Gunther Kress 4. Materiality and Meaning: A Social Semiotic Approach Theo van Leeuwen 5. Multimodality and Language: A Retrospective and Prospective View Ron Scollon and Suzie Wong Scollon 6. Modal Density and Modal Configurations Sigrid Norris 7. Transduction and Transformation Pippa Stein 8. Multimodality, Identity, and Time Jay Lemke 9. Technology and Sites of Display Rodney Jones 10. Historical Changes in Semiotic Signs Kay O’Halloran 11. Conceptions of Literacy Len Unsworth 12. Culture and Multimodality Kevin Leander
| Price | Condition | Delivery | Seller | Action |
| $220.80 | Digital |
| WonderClub |
William Scharnagle
reviewed A Handbook of Multimodal Analysis on May 14, 2012 A Handbook of Multimodal Analysis
I've only covered a couple of chapters. Could be ambiguous sometimes, like when "mode" is introduced (or it could be the nature of this field). A relatively easy read on the topic -- especially if you compare with the work of Kress and/or Van Leeuwen.
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A Handbook of Multimodal Analysis, Multimodality is an innovative approach to representation, communication and interaction which looks beyond language to investigate the multitude of ways we communicate: through images, sound and music to gestures, body posture and the use of space.
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A Handbook of Multimodal Analysis, Multimodality is an innovative approach to representation, communication and interaction which looks beyond language to investigate the multitude of ways we communicate: through images, sound and music to gestures, body posture and the use of space.
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