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Foreword Liu Chuanzhi Liu, Chuanzhi
Preface Zhao Chunjun Zhao, Chunjun
1 Corporate Strategies of Chinese Multinationals Jin Zhanming Jin, Zhanming 1
2 China's Go Global Policy Li Zhaoxi Li, Zhaoxi 31
3 China's Outward Foreign Direct Investment Li Zhaoxi Li, Zhaoxi 49
4 The Internationalization Process of Chinese Multinationals Kang Rongping Kang, Rongping 77
5 International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL Hu Zuohao Hu, Zuohao Wang Gao Wang, Gao 99
6 Technology-Based Competition and Chinese Multinationals Jean-Paul Larcon Larcon, Jean-Paul Genevieve Barre Barre, Genevieve 127
7 Innovation & Knowledge Transfer in Chinese Multinationals Li Donghong Li, Donghong 151
8 Corporate Culture and Organization of Chinese Multinationals Wang Yihua Wang, Yihua 167
9 Chinese Multinationals and Global Value Chains Lenovo Francois Duhamel Duhamel, Francois 193
10 Alliances, Joint-Ventures and Chinese Multinationals Pierre Dussauge Dussauge, Pierre 207
Conclusion: China's Unique Advantage 229
Annex 1 231
Annex 2 237
Abbreviations 251
Tables, Figures and Boxes 255
Bibliography 257
Index 259
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